VF Corporation announced the appointment of Allegra Perry to Vice President, Investor Relations, effective January 2022. Perry will report to VF CFO Matt Puckett.
Perry will be responsible for leading all aspects of VF’s investor relations program. She will work closely with VF’s management team and the leaders of its 12 brands to establish strategic priorities and goals and design a financial communications program to articulate VF’s financial story and drive engagement with stakeholders. key stakeholders internally and across the capital markets community.
âWe are delighted that Allegra is joining the VF family and leading our investor relations function in this next phase,â said Puckett. âShe brings the ideal blend of experience having held leadership roles in investment banking, business development and investor relations, all in the global apparel and retail industries. She is well versed in our industry and her extensive international experience will be invaluable as we share the story of VF’s global growth in the years to come.
Perry has nearly 25 years of relevant retail, fashion, luxury goods and sporting experience with in-house investment banking and corporate functions based in key European cities. The first part of Perry’s career has focused on covering stocks as an equity research analyst spanning the retail, luxury goods and sporting sectors. She was an Institutional Investor Ranked Analyst with positions she held at Lehman Brothers, Nomura International and Cantor Fitzgerald.
Perry entered the corporate world in 2014 when she was appointed to strategic planning and investor relations roles. She was first responsible for strategic planning and investor relations for UK brand Mulberry, contributing to the company’s strategic pivot towards a global direct-to-consumer model through a series of acquisitions. She most recently served as Director of Investor Relations and Corporate Affairs for The Watches of Switzerland Group, joining the company six months after its IPO to establish a new investor relations platform.
âI am honored to join VF Corporation, a leading company with a portfolio of iconic brands and exciting growth prospects ahead,â said Perry. âMy entire career has been positioned at the intersection of capital markets and the global retail industry, and I look forward to applying my knowledge and expertise to further elevate the Investor Relations program at VF. . “
Courtesy photo Allegra Perry