Lifeist Wellness Launches Public Awareness and Investor Relations Initiative

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Wellness Lifeist Inc.

– The company signs a contract for a 12-episode TV series
Syndicated Television Networks –
– OakHill Financial to provide targeted outreach to investors and
increase in capital markets advisory services –

TORONTO, April 22, 2022 (GLOBE NEWSWIRE) — Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF)a health technology company that leverages advances in science and technology to create game-changing businesses that transform human well-being, today announced an initiative to raise awareness of Lifeist and promote the sale of Mikra products .

FMW Media Works Commitment

FMW Media Works’ New to The Street TV will feature Lifeist on its national and international television program, with management introducing the company to television presenters and viewers. The series will span twelve months and will follow the company’s wellness journey and feature wellness products from its wholly owned subsidiary Mikra, Cellular Sciences Inc. (“Mikra”), including its new cellular therapeutic compound, CELLF™ and upcoming athletic-focused products. , a cellular product in collaboration with Jose Bautista, six-time MLB All-Star and Olympic bronze medalist.

FMW Media Works will produce and air the show and commercials on all New to The Street syndicated television platforms on Newsmax (50 million households reached), FOX Business Network (95 million households reached) and Bloomberg TV (124 million households affected). All broadcast shows will run for 18 months on the New to The Street website, www.newtothestreet.com.

“We are very excited to begin working with FMW Media, increasing public awareness of Lifeist and Mikra products to a new, broader audience,” said Meni Morim, CEO of Lifeist Wellness, Inc.

Commitment of Oak Hill Financial Inc.

The Company today announced that it has engaged Oak Hill Financial Inc. (“Oak Hill”) to provide targeted investor education and capital markets advisory services to the Company pursuant to a services agreement between the parties (the “Services Agreement”).

Pursuant to the Services Agreement, the consideration payable by Lifeist to Oak Hill for the provision of the Services during the first six months of the term of the Services Agreement, being approximately $72,000 plus applicable taxes, and by the continue to a monthly term terminable on 30 days notice at $12,000 per month plus applicable taxes. In addition, the Company intends to issue 250,000 options (the “Options”) on the next available grant date, at an exercise price equal to the closing price per share of the Company on the TSXV on day before the grant date, with options vesting quarterly in four equal installments and vested options expiring 24 months from the grant date, regardless of the status of the service agreement. Issuance of options is subject to Board approval and is subject to restrictions under the Company’s stock option plan and the policies of the TSX Venture Exchange.

Oak Hill currently has no direct or indirect interest in the securities of the Company, nor any right or intention to acquire such an interest (except for the options to be granted).

Oak Hill’s engagement as the Company’s investor relations services provider remains subject to TSX Venture Exchange approval.

“Oak Hill shares our passion for the mission that underpins our core business,” added Meni Morim. “I’m confident in their team’s abilities to help us achieve our market-based goals.”

About Lifeist Wellness Inc.
At the forefront of the post-pandemic wellness revolution, Lifeist is leveraging advances in science and technology to create game-changing companies that are transforming human wellbeing. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating sales of recreational cannabis to Canadian provincial government screening boards; CannMart Labs, a BHO extraction facility for the production of high-margin Cannabis 2.0 products; the CannMart.com marketplace, which provides US customers with access to hemp-derived CBD and smoking accessories; Australian Vapes, Australia’s largest online retailer of vaporizers and accessories; Findify, a leading AI-powered search and discovery platform; and Mikra, a bioscience and consumer wellness company that seeks to develop innovative therapies for cellular health.

Information about Lifeist and its activities can be accessed via the links below:
www.lifeist.com
www.cannmart.com
www.australianvaporizers.com.au
www.wearemikra.com

About FMW Media:
FMW Media operates one of the oldest Nielsen-sponsored and syndicated programming television brands in the United States and internationally, “New to The Street” and its blockchain show “Exploring The Block”. Since 2009, these brands have aired biographical interview shows on major US television networks. Television platforms reach over 540 million households in the United States and international markets. FMW’s New to The Street/Newsmax TV broadcasting platform airs its syndication Sundays at 10-11 a.m. ET. FMW is also one of the biggest buyers of long-form and short-form linear television in the country – https://www.newsmaxtv.com/Shows/New-to-the-Street & https://www.newtothestreet.com/.

About Oak Hill Financial
Oak Hill Financial is a leading Canadian marketing and distribution firm, focused on IIROC’s retail brokerage networks, serving both asset managers and public companies. Oak Hill Financial’s experienced team of former asset management wholesalers, research analysts and financial market professionals specialize in building credibility for their clients with a network over 10,000 Canadian IIROC retail brokers and over 300 North American funds.

contacts

Wellness Lifeist Inc.
Meni Morim, CEO
Matt Chesler, CFA, Investor Relations
Phone: 647-362-0390
E-mail: [email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way endorses or disapproves of the contents of this press release. .

Forward-looking information

This press release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information may be identified by words or phrases such as “may”, “expect”, “likely”, “should”, “should”, “plan”, “anticipate”, “intend”. of”, “potential”, “proposed”, “estimate”, “believe” or the negative form of these terms, or other similar words, phrases and grammatical variations, or statements that certain events or conditions “may” or “will occur”.

The forward-looking information contained herein, including, without limitation, statements relating to the services to be provided by FMW Media Works and Oak Hill are made as of the date of this press release and are based on assumptions that management believes reasonable at the time. such representations have been made, including, without limitation, the Company’s ability to obtain TSX Venture Exchange approval for the appointment of Oak Hill, as well as other considerations deemed appropriate in the circumstances. Although we consider these assumptions to be reasonable based on information currently available to management, there can be no assurance that these expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties which may be general or specific and which give rise to the possibility that the expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that the assumptions are not correct and that the objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information contained in this press release. These factors include, but are not limited to: failure to obtain TSXV approval for the Oak Hill Commitment. Other risk factors can also be found in the Company’s current MD&A and Annual Information Form, both of which have been filed under the Company’s SEDAR profile at www.sedar.com. Readers are cautioned not to place undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

Source: Wellness Lifeist Inc.

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